Wisconsin

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By the numbers

$189 million

supplier purchases

181

dealerships

7,540

dealer jobs

107,573

vehicles sold

$189 million purchased from U.S. suppliers
181 international nameplate dealerships
7,540 dealership jobs
$354 million dealership employee compensation
107,573 new vehicles registered in 2018
44% market share of new vehicle registrations in Wisconsin

Vehicle Sales in Wisconsin

International Automakers sold 67% of the green vehicles in Wisconsin in 2018

International Automakers sold 107,573 new vehicles in Wisconsin last year

International Automakers' share of vehicle sales in Wisconsin was 44% last year

Sources: The 2018 Global Automakers and AIADA Economic Impact Survey, AIADA’s membership roster, NADA DATA, WardsAuto InfoBank, IHS Markit Vehicle Registration Data, the U.S. Bureau of Labor Statistics, and The University of Michigan Transportation Research Institute 1998 study prepared for the Association of International Automobile Manufacturers (AIAM). Automobile manufacturers participating in the 2018 Global Automakers and AIADA Economic Impact Survey: BMW Group, Honda, Hyundai, Kia, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Subaru, Toyota, Volkswagen Group, and Volvo Cars.