
Wisconsin
By the numbers
$189 million
supplier purchases
181
dealerships
7,540
dealer jobs
107,573
vehicles sold
- $189 million purchased from U.S. suppliers
- 181 international nameplate dealerships
- 7,540 dealership jobs
- $354 million dealership employee compensation
- 107,573 new vehicles registered in 2018
- 44% market share of new vehicle registrations in Wisconsin
Vehicle Sales in Wisconsin
International Automakers sold 67% of the green vehicles in Wisconsin in 2018
International Automakers sold 107,573 new vehicles in Wisconsin last year
International Automakers' share of vehicle sales in Wisconsin was 44% last year
Sources: The 2018 Global Automakers and AIADA Economic Impact Survey, AIADA’s membership roster, NADA DATA, WardsAuto InfoBank, IHS Markit Vehicle Registration Data, the U.S. Bureau of Labor Statistics, and The University of Michigan Transportation Research Institute 1998 study prepared for the Association of International Automobile Manufacturers (AIAM). Automobile manufacturers participating in the 2018 Global Automakers and AIADA Economic Impact Survey: BMW Group, Honda, Hyundai, Kia, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Subaru, Toyota, Volkswagen Group, and Volvo Cars.
International Automakers' Presence in Wisconsin

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- Volkswagen Parts Distribution Center - Pleasant Prairie
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