Brian Smith


Brian Smith, COO of Hyundai Motor America. Chief Operating Officer. Board Member Global Automakers

Brian Smith is Chief Operating Officer (COO) of Hyundai Motor America, responsible for all aspects of Hyundai’s U.S. operations, including its corporate and product strategic direction, sales, marketing, customer satisfaction and dealer development. A veteran with more than three decades of leadership in the automotive industry, Smith brings a deep background in sales, marketing, dealer development and regional operations. He was named COO of Hyundai Motor America in October 2017.

Smith joined Hyundai after serving in various leadership positions with Toyota and Lexus, leading sales and retail efforts nationally and regionally. He was the vice president of retail transformation for Toyota USA, and held other positions in sales, truck marketing, field operations and special events for the company. At Lexus, he served as vice president of marketing and vice president of sales and dealer development, where he was responsible for all-time records in every aspect of the company’s business.

A long-time California resident, Smith holds a degree in psychology from the University of Southern California. In his personal time he is an avid cyclist, an aerobatic pilot and enjoys several recreational sports activities.