Global Automakers

Global Automakers Launches; Highlights Commitment to Green Vehicle Technology and Challenges of ZEV Mandate

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June 14, 2016

The Association of Global Automakers (Global Automakers) today announced the launch of, a website detailing the advancement of green vehicle technologies and the challenges of today’s marketplace as both automakers and states strive to reach target sales for zero emission vehicles (ZEVs).

“Automakers are making major investments in designing and marketing ZEVs,” said John Bozzella, president and CEO of Global Automakers. “However, building a sustainable market remains a challenge. It will take effort from the industry, states, and consumers alike to reach the sales mandate set by the state of California.”

California’s ZEV mandate requires that 15 percent of new vehicles sold in the state by 2025 be zero emission vehicles – such as plug-in hybrid electric, battery electric, and hydrogen fuel cell electric vehicles. Nine additional states have adopted California’s mandate. follows the steps that automakers and states are taking to reach these sales requirements, and tracks sales figures and the current progress made in each state.

A number of measures have been shown to encourage sales of environmentally-friendly vehicles, including:

•    Consumer incentives, rebates, and tax credits

•    Access to high-occupancy vehicle and high-occupancy toll lanes

•    Infrastructure investment (electric charging stations, hydrogen refueling stations)

•    Public awareness campaigns

California leads the nation in electric and hydrogen infrastructure funding and incentives, but ZEVs remain at less than 3 percent of new vehicle sales. Oregon and some of the northeastern states who have committed to the mandate are ramping up efforts, but sustainable annual funding continues to be a challenge. To meet the requirements of the ZEV mandate by 2025, sales of green vehicles must increase seventeen-fold.

“The green vehicle marketplace is still relatively young, and consumer education is a significant component of,” said Bozzella. “We are committed to seeing these technologies succeed and hope that by increasing awareness of the new and exciting products out there we can help these states as they try to reach their ZEV requirements.”

There are currently more than 35 different makes and models of zero emission vehicles on the market.


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