Global Automakers

IIHS Research Center Expansion Demonstrates Rapid Pace of Innovation in Vehicle Safety

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September 11, 2015

“Our members continue to strive toward the goal of zero traffic fatalities and are forging ahead in the development of new active safety technologies. Today’s unveiling of the expanded Insurance Institute for Highway Safety (IIHS) research center highlights the increasing availability of crash avoidance technologies in new vehicles.

“Automakers already offer advanced safety features like frontal crash prevention on a wide range of vehicles. Today, 60 percent of new vehicle models include frontal crash prevention as standard or optional equipment. We appreciate the leadership of NHTSA Administrator Mark Rosekind and the support of other organizations, such as IIHS, to encourage the adoption of this technology.

“As manufacturers work to integrate these new safety systems, programs such as the IIHS Top Safety Pick Plus and NHTSA New Car Assessment Program provide useful points of reference to help inform consumers of the benefits of this technology.”

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The Association of Global Automakers represents international motor vehicle manufacturers, original equipment suppliers, and other automotive-related trade associations. Our members include American Honda Motor Co., Aston Martin Lagonda of North America, Inc., Ferrari North America, Inc., Hyundai Motor America, Isuzu Motors America, Inc., Kia Motors America, Inc., Maserati North America, Inc., McLaren Automotive Ltd., Nissan North America, Inc., Subaru of America, Inc., Suzuki Motor of America, Inc., and Toyota Motor North America, Inc.

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